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Our bold new brand

Two months ago we took a bold step forward with a new identity and logo for Alcidion.

Just as people and companies evolve, so do brands. We’ve grown Alcidion over many years through our fantastic products, our unique culture and our incredible customer community.

It’s important that our brand continues to reflect our purpose, what we believe in and where we are headed. Our new identity reflects that history and the sum of all the great values that make up Alcidion.

Our rebrand marks a new chapter in our mission to transform healthcare together.

 

The inspiration behind our new logo

At the heart of this rebrand is our approach to partnering with hospitals and healthcare organisations. Our aim is to empower them with the latest technology to deliver the best possible care. We believe that when we work together, we can achieve better outcomes for patients.

Alcidion transforms healthcare by combining data with technology, like artificial intelligence, to deliver insights, which aid doctors, nurses and care providers with their decision making to deliver safe and effective care. That is, safety by default.

Our new logo represents this process. It shows these different representations coming together – patients, hospitals, data and action – and symbolises how Alcidion will combine these elements to create value for our customers.

Alcidion Concept

The logo is an evolution of our purpose. It better represents our new organisation and our focus.

Our new products and service

We have updated our product and services logos to reflect our new look, each with a colour palette that reflects their respective origins. These logos are a representation of what we are today; focusing on our integrated solutions and services, while remaining flexible as our products continue to evolve.

Product LogosOver the next few months, you will see other visuals from Alcidion aligning with this new direction: on social media, in advertising, and in some places in the product (though not in a way that will keep you from the important business of getting things done, of course).

It’s still us. We’re still Alcidion, consistent and, we hope, more instantly recognisable.

Thank you to our people and all our customers for inspiring this important change.

Alcidion Hero Logo

Kate Quirke, Chief Executive Officer and Managing Director, Alcidion

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